Del Ross
Director
Del is an expert in hotel profitability optimization who serves as the CRO of Hotel Effectiveness, reducing labor costs for more than 4,000 hotels. His extensive experience in the hotel industry includes distribution channel management, customer loyalty and lifecycle management, digital marketing and e-commerce. As a hotel investor, advisor, and strategy consultant, he has worked with every major brand, management company and ownership group on overall strategy and growth plans.
Prior to Hotel Effectiveness, Del served for three years as a Senior Advisor for McKinsey & Co., the world’s premier management consultancy. From 2001-2013 he had a variety of leadership roles at IHG including leadership of all sales & marketing for the Americas region where he was accountable for delivering over $11 billion in hotel revenues for more than 3,600 properties annually. Del built the direct e-commerce channel for the company to over $2.5 billion in four years, created and managed the company’s highly successful vacation ownership business, Holiday Inn Club Vacations, and developed a mid-market corporate sales program which produced more than $150 million in incremental revenues within its first year.
Previously, Del was the founder and CEO of venture-backed startup, Nexchange Corporation, where he served retail and media companies with a syndicated e-commerce and performance-marketing technology solution reaching over 55% of the North American Internet audience. He also served as a Financial Officer at MBNA America, the world’s leading credit card bank where he was a graduate of the management development program.
Del holds multiple patents in the field of marketing technology, one of which is currently cited by the USPTO in its patent eligibility guidelines for internet technology applicants. He has served as conference chairman for Eye for Travel and serves on the board of directors of Lucena Research, a machine learning/artificial intelligence company. Del is a musician, enjoys coaching youth sports, and entrepreneurial mentoring. He and Jamie, his wife of 27 years, reside in Sandy Springs. They have four children, two in college, one in high school, and one in middle school.
