By John Bennett
JIA Marketing Communications Manager
The redesigned Georgia Sea Turtle Center specialty license plate features a friendly and familiar face. The popular “happy turtle” image is a prominent part of the new plate, which was designed by Jekyll Island Authority Art Director Claire Davis. Her goal was to create a “colorful and engaging design,” but also to convey the importance of the work being done at the center. “I wanted to emphasize the idea that when people purchase these plates for their vehicles, they are truly making a difference,” she said. “Using this well-known image of a Georgia Sea Turtle Center patient seemed to be the ideal way to accomplish that.”
Because the photo is also used on the GSTC website, on vehicle wraps, and in print publications, incorporating it into the license plate builds a consistent and recognizable visual brand, and strengthens the image’s association with the center and its mission.
The new plates are now available through county tag offices across the state and for each license plate purchased or renewed, $10 flows back to Jekyll Island. When it’s time to purchase a plate for a new vehicle or renew an existing plate, sea turtle supporters can apply for a GSTC specialty license plate through the same process used to apply for a standard plate. If a county tag office does not have the GSTC specialty license plate in stock, a temporary operating permit is issued, then the GSTC plate is mailed to the applicant.
In addition to generating revenue, the new plate also builds awareness of the GSTC, making the center’s location on Jekyll more distinct, and helping to raise the profile of the island as a whole. “People who purchase this plate are really contributing twice,” Davis said. “First through their financial support and then by promoting the Georgia Sea Turtle Center and Jekyll Island wherever they go.” Davis said she’s been gratified by the feedback she’s received and looks forward to seeing the plates out “in the wild.”
Those who live outside the state of Georgia can help promote the center, too, as decorative versions of the plates that can be displayed on the fronts of cars will be available for purchase at the GSTC gift shop.
“It’s time to take your love for sea turtles on the road! Order Georgia’s new ‘Turtle Tag’ today and help support the Georgia Sea Turtle Center.